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How Much Effect Do Online Reviews Have On Businesses?

Online reviews has gotten so popular nowadays mainly because majority of companies has gone down the internet marketing route. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. The world of business can get pretty tough and you need to always find way to make your business better than the rest and that is why some companies create their own reviews or make their friends create on to praise their business. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. If a certain author is somewhat overdoing the whole online review thing for a specific company then he or she is most definitely a fake one who was probably paid by the company to say such nice things.

One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. You need to be very observant about every detail you read because no body is ever that much of a fan of a company that they would go the extra mile to put a great online review on every website. It is a very competitive world out there and one bad review can pull a business down, therefore some companies would try to balance out the number of good and bad reviews by hiring people to shower them with awesome reviews online.

As a consumer, you can use the online reviews as an advantage by calling up the company and mentioning that you have hired them because of a certain review. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. This way, when they give you the services, the company will aim to do their best because they will fear that you might give them a bad review.

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