ALL ABOUT PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. Sudden and unannounced search engine updates have resulted in many a website being affected and had landed themselves in a bad light. This is necessary because it is important to make sure your site is always generated in the top results to guarantee you great results in getting clicked and opened by searchers.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. To the inexperienced individual, they might not be aware of it but these constant changes and updates that are done to search engine processes, are what influences the online digital marketing trend as you see it now. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.
It does not really sound so bad once you consider that most of these updates are there only to make sure that user experienced is enhanced, and that all of this are geared to better providing them better results. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.
One such update that most digital marketers and SEO providers know that is currently making its rounds on the internet, would be the penguin 4 update.
The update was implemented in order to guarantee that whenever the search engines would find results and information, it is what is appropriate and are only the right ones with good, useful content. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
The update was able to determine the sites that have duped the system for quite some time, penalizing them by removing them from the generated results entirely or just by putting them on lower rankings. Consequently, many a website had been penalized which had inadvertently equated to millions that had lost their rankings and placing on the search engine results.
So, unless you want your site demoted or be totally removed from all the search results, make sure that only natural links are present in your site and that you have nothing but good content to boast of.